What Percentage Of Mobile Phone Premium Content Is Adult?

A big concern of mobile phone carriers is how to get people to use their mobile phones for premium content that have several streams of making money.

One stream is data and voice fees, that seem to be getting lower all the time. The other stream can come from creating content enriched with advertising. This stream can earn unlimited income for the mobile phone company.

Recently, a UK mobile phone company “Interactive World”, purchased “Sports Newsgroup Limited”, a UK publisher for $120 Million to gain more premium content.

The publisher “Sports Newsgroup Limited” owns newspapers such as “The Daily” and “Sunday Sport”. “The two companies involved already have close ties as the Sport’s co-owner, David Sullivan, has a 49.95 percent stake in Interactive World.” Interactive World is described as selling adult content.

Premium content is an essential element of success for Interactive World. But how much content is for adults and how much for teens? Whatever the percentages are, Interactive World is not worrying, because the company they purchased provide the content provider with a source of customers for its services through advertising and editorial which is essential to success.

Michael Goldstein’s Stun Mobile Media and USA group tackle the second stream idea with a suggestion and implementation of creating content enriched with advertising.

It’s like giving your kids vitamin enriched food and drinks. It tastes the same, and they don’t see or hear the difference, and its better for you. The cost of data can be decreased to allow for greater penetration much like India and some other countries who have superior data speeds with the lowest prices.

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