July 26, 2007
Verizon Catches Disney Channel's "High School Musical 2" Fever with Special Promotions Designed to Highlight FiOS TV On Demand and Verizon Broadband Offerings
Burbank , CA – July 26, 2007 -- This summer, Verizon is teaming with Disney Channel and Disney Connection to create two unique promotions centered on the highly-anticipated Disney Channel Original Movie "High School Musical 2."
Beginning this week in select retail outlets in Texas, Virginia, Pennsylvania and New Jersey, Verizon will offer new customers who activate FiOS TV service between July 16 and Aug. 5, a collectible, limited-edition "High School Musical 2" lunchbox. New and existing FiOS TV subscribers will be able to watch "High School Musical 2" prior to its linear Disney Channel premiere on Disney Channel on Demand. Verizon FiOS TV is one of a limited number of video services across the country that offers Disney Channel On Demand.
VerizonSurround.com – Verizon’s broadband entertainment portal -- and Disney Connection, an online entertainment destination available to Verizon broadband subscribers, are teaming together to bring users the “ Get in to Win Instant Win and Sweepstakes,” which includes a chance to win the ultimate barbeque party complete with a visit from one of the “High School Musical 2” cast members. Additional “High School Musical 2” features available to Verizon FiOS Internet and Verizon High Speed Internet customers through Disney Connection include a brand new game, behind-the-scenes video footage and a complete guide to planning a “High School Musical 2” party.
“We’re giving our customers the best opportunity to experience ’High School Musical 2’ in a variety of ways, including TV and broadband,” said Terry Denson, Verizon vice president – FiOS TV content and programming. “We are pleased that we are one of Disney’s few affiliate partners that offers the full portfolio of Disney assets, including Disney Channel, Disney on Demand and Disney Connection.”
"Partnering with Verizon is a great way for us to give fans of the 'High School Musical' franchise and Disney Channel viewers a little something extra, connecting them more deeply to our brands and the programming they love," said Nathalie Lubensky, senior vice president, affiliate marketing, Disney and ESPN Affiliate Sales and Marketing . "Our kid viewers are looking for experiences both on-air and online, and we are excited to be working with Verizon to bring these special offerings to their customers."
"High School Musical 2," part of the blockbuster Disney Channel Original Movie franchise, premieres Friday, August 17 (8:00 p.m., ET/PT) on Disney Channel U.S., and will be featured Saturday and Sunday, August 18 and 19 in online and on-air programming events hosted by the movie's cast. It will also premiere on Disney Channels around in the world beginning in September.
Visionary director and Emmy Award-winning Kenny Ortega returns to direct and, along with fellow Emmy-winning choreographers Charles Klapow and Bonnie Story, has created ground-breaking production numbers for the sequel. The teleplay was written by Peter Barsocchini, a former rock music journalist, who also wrote "High School Musical."
Reprising their singing and dancing roles are: Zac Efron as star athlete Troy Bolton, Vanessa Hudgens as brainy transfer student Gabriella Montez, Ashley Tisdale as drama club diva Sharpay Evans, Lucas Grabeel as her brother and on-stage partner, Ryan Evans, Corbin Bleu as teammate and best friend Chad Danforth and Monique Coleman as academic decathlete Taylor McKessie. Also returning are Alyson Reed as Ms. Darbus, Chris Warren, Jr. as Zeke, Olesya Rulin as Kelsi, KayCee Stroh as Martha, Ryne Sanborn as Jason and Bart Johnson as Coach Bolton. Mark Taylor (Disney Channel's "Eddie's Million Dollar Cook-Off") joins the cast as the country club manager, Mr. Fulton.
Disney Channel is a 24-hour kid-driven, family inclusive television network that taps into the world of kids and families through original series and movies. Currently available on basic cable in over 90 million U.S. homes and to millions of other viewers on 27 Disney Channels around the world, Disney Channel is part of the Disney-ABC Television Group.
Disney Online ( www.disney.com), a division of the Walt Disney Internet Group, produces the number one kids' entertainment and family community destination on the World Wide Web. Launched in 1996, Disney.com is the online gateway to all of the company's Disney-branded entertainment initiatives, providing comprehensive access to, and information about Disney movies, travel, television, games, mobile, music, shopping and live events. In addition, Disney Online develops and publishes a range of online products and services including Disney's Toontown Online, Playhouse Disney Preschool Time Online, Disney Game Downloads, Disney Game Kingdom, Disney Connection and Hot Shot Business.
Verizon provides FiOS TV and Internet services over the nation’s most advanced fiber-optic network that reaches all the way to customers’ homes. FiOS Internet provides downstream connection speeds as high as up to 30 to50 Mbps (megabits per second), and upstream connection speeds as high as up to 10 Mbps. Verizon FiOS TV offers a broad collection of all-digital programming, more than 20 high-definition channels, 8,600 video-on-demand titles and more.Verizon Communications Inc. (NYSE:VZ), headquartered in New York, is a leader in delivering broadband and other wireline and wireless communication innovations to mass market, business, government and wholesale customers. Verizon Wireless operates America's most reliable wireless network, serving 60.7 million customers nationwide. Verizon's Wireline operations include Verizon Business, which delivers innovative and seamless business solutions to customers around the world, and Verizon Telecom, which brings customers the benefits of converged communications, information and entertainment services over the nation's most advanced fiber-optic network. A Dow 30 company, Verizon has a diverse workforce of more than 238,000 and last year generated consolidated operating revenues of more than $88 billion. For more information, visit www.verizon.com.