Michael Goldstein of Stun Mobile Media and the USA Group noticed a new form of product placement that will make its way into more forms of content seen on the internet and mobile phones.
Find out more about the Author of this blog about mobile content at his website
The famous YouTube video blog of Lonelygirl15 has added another fictional character to its charade of what looks like user created content but was exposed as the work of a professional and not a 16-year old in her bedroom.
The show’s creators feel they have integrated the commercialism to achieve even more reality for the show. “While the storyline comes first and the fact that the new character works at Neutrogena heightens the reality,” said LG15 creators Miles Beckett and Greg Goodfried, while counting bags of money from its hundreds of thousands of daily viewers.
Marketing the video blog to brands, included the following in the sales pitch: “This long-term relationship with Neutrogena is unprecedented, as the brand comes to life organically with the characters and storyline”.
Product placements in video games, search engines and mobile phone content was the last biggest sources of income for the advertising industry that have been doing lucrative product placements in television and film for years. This type of corporate character placement branding is new.
LG15’s video blogs are being viewed hundreds of thousands of times and other Web dramas such as Prom Queen are enjoying success.
The Neutrogena character will be an experiment worth watching as show creators and the whole industry, look for ways to monetize.
Find out more about the Author of this blog about mobile content at his website
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